ALEXANDRA MIDAL
Murder is a Design Hobby
18:00
Mitch Paone is the Co-Founder and Creative Director of DIA Studio, a creative agency with headquarters in New York City and Chamonix, France. DIA specializes in corporate and cultural visual identity systems, graphic design, and typography. DIA’s signature use of motion and generative tools has led to collaborations with clients such as Squarespace, Balenciaga, Pinterest, Nike, Saint Laurent, and Google.
Additionally, Paone is actively engaged in academia, most recently teaching at Haute école d’art et de design – Genève, Switzerland (HEAD) and The Royal Academy of Art, The Hague, Netherlands (KABK). His influence extends into type design as well; he is the Co-Founder and type designer of Monkey Type, a type foundry based in Chamonix.
Beyond his design endeavors, Paone is a performing jazz pianist and composer. His diverse design, education, type, and music expertise give him a unique perspective within the creative field.
Time is Form, Form is Time
In this lecture, Mitch Paone highlights DIA’s “input-output” approach, focusing on the thinking and process behind kinetic identity design. He illustrates how his background as a jazz pianist, composer, and performer has shaped the framework for DIA’s design process, collaborations, and business model, which he developed alongside his partner, Meg Donohoe. Additionally, Paone explores the influence of new tools and technologies on DIA’s design practice.
